Exploring the Business Ethics Examples: to Inspire You

Exploring the Business Ethics Examples: to Inspire You


Business ethics is the practice of applying a set of moral principles and values that employers and employees need to follow in a company. Business ethics examples include the moral principles, values, and standards that guide businesses’ decisions.

In this article, we will explore the business ethics Examples that you would like to incorporate into your day-to-day business operations. We will look at companies that have seamlessly integrated ethical principles into their operations, showing us that it’s not just a theory, but a thriving reality.

Agenda for this article, Business Ethics Examples.

Define Ethics in Business

Business ethics is a set of ethical principles that have a significant impact on the corporate world. These principles regulate many aspects of a company’s operations, including interactions with the public, other companies, employees, and customers.

A company’s ethical behavior can be defined by its core business principles. The core business principles focus on the production of quality products and fair compensation for employees.

Why do Business Ethics Matter?

When a company follows ethical guidelines, it not only demonstrates its commitment to integrity but also conveys a sense of trustworthiness to its stakeholders and customers. This promise of trustworthiness eventually leads to a legacy of success.

What are the top Business Ethics Examples?

We’ve put together a list of business ethics examples. These are some of the industry leaders that make up the best ethical companies in the world. These companies are part of an elite group of ethical organizations, and their commitment to social justice and responsible business practices are already changing the world and inspiring others to follow suit.

1. Transparency and Honesty

 The importance of transparency and honesty has grown with the complexity of the business world. Transparency is about making sure that all stakeholders, from employees to customers to investors, have access to the information they need.

The foundation of transparency lies in being honest about important information, including financial information, conflicts of interest, and even decision-making.


Johnson & Johnson faced a crisis In 1982 when seven people lost their lives in Chicago due to the consumption of cyanide-tainted Tylenol.

Before the crisis, the most popular OTC painkiller in the U.S. was Tylenol, with more than 100 million users. At 37 percent of the market, it was the top painkiller in the country and outsold the top four painkillers combined (Anacin, Bayer, and Bufferin) as well as Excedrin.

Johnson & Johnson decided to take action and recall 31 million bottles. This cost the company more than $100 million. But it was worth it because it saved thousands of lives and saved their reputation. They put the well-being of their customers first and got rid of the tainted products quickly.


Bronner’s is one of the most successful brands in the United States, with a total sales of $65 million. In 2003, It became one of the first brands to certify its soaps, lotions, and balms under the USDA National Organic Program.

The brand has also committed to sourcing all of its raw materials from Fair Trade and organic sources, with the overall goal of being “ALL-ONE”.

 Another part of their ethical marketing is their fair compensation system, where the CEO only gets paid five times more than the lowest-paid employee.

2.  Fair Treatment of Employees

Employees are more than just a number on a payroll; they are the lifeblood of an organization. That’s why ethical businesses prioritize fair treatment of their employees: fair wages, opportunity for growth, and a safe, caring work environment. It’s not about a paycheck, it’s about building a culture where people flourish.


Airbnb is a home-sharing rental platform that has been dealing with racial discrimination in its user experiences. They have taken steps to address this issue and have implemented policies to ensure inclusivity, such as the “Open Doors” policy in 2016 and the “Project Lighthouse” initiative in 2020.

The issue of gender pay equity has been a major concern in the technology industry. Salesforce Chief Executive Officer Mark Benioff has implemented pay audits to guarantee equitable remuneration for both men and women in similar positions.

This has been echoed in Marc Benioff’s speech, which states that “There’s No Excuse for the Gender Pay Gap”.

3. The Customer Comes First: Always

When it comes to business ethics, it’s all about putting the customer first. That means making sure you’re always providing top-notch products and services, responding to customers’ needs quickly, and keeping them informed.

When you prioritize your customers, you’re building strong relationships that will last a lifetime.


The “Real Beauty” campaign challenged traditional beauty standards and promoted body positivity by using diverse models in their advertisements.

This campaign promotes ethical marketing practices and promotes positive body image while challenging damaging beauty stereotypes.

4. A Green Promise: Environmental Responsibility

 Sustainability isn’t just a buzzword; it’s a responsibility. Ethical businesses do their part by minimizing their environmental footprint. This might mean reducing waste, conserving resources, or adopting eco-friendly tech.

These steps are not only beneficial for the business but are also essential for a more sustainable future.


Cummins is a leader in power solutions and has been recognized as an Ethisphere Honoree for 16 years in a row. Since 2014, Cummins products have contributed to a cumulative reduction of over 21.7M metric tons of CO2 emissions.

In 2020, 35 Cummins sites achieved the company’s zero disposal standard. The company also achieved a record-breaking 93% recycling rate and a 20% reduction in annual water use. Cummins hired over 800 new employees to work on low- and zero-carbon technologies.


Walmart is a leader in environmental sustainability. The company has pledged to become carbon neutral and to use 100% renewable energy sources by 2040.

Not only is this good for the planet, but it also aligns with the company’s long-term goals. In his opening speech, Walmart President & CEO, Doug McMillon stated that

Walmart President & CEO Doug McMillon, in his opening address, said, that they target zero emissions by 2040 and aim to protect, manage, or restore at least 50 million acres of land and 1 million square miles of ocean by 2030.


Rockwell Automation, a 15-time Ethisphere Honoree, is committed to making the world a more productive and sustainable place to work. To that end, Rockwell Automation has produced an impressive Sustainability Report for 2021.

This report shows that the company has generated $ 1.8 billion in revenue from energy-efficiency products. Additionally, the company’s high workplace safety standards have resulted in an injury rate of only 0.27 for every 100 employees.

Furthermore, the company has invested nearly $256 million in a wide range of suppliers, including small businesses and businesses owned by veterans, minorities, and women, as well as LGBTQ-owned US businesses.


For over two decades, L’Oréal, the 14-time Ethisphere awardee, has been dedicated to reducing CO2 emissions associated with its industrial operations. By 2025, all of its sites will be carbon-neutral.

5. More Than Profits: Social Responsibility

For ethical businesses, profits aren’t the only thing that matters. They also care about how they can make a positive impact on society. Whether it’s through giving back financially, volunteering, or donating to local organizations, these companies want to make a real difference.


Tesla opened up their patents for electric vehicles to the public, which not only helped to spread the word about electric vehicles but also showed that they were serious about making the world a better place.

Elon Musk announced: All Our Patents Belong to You.


Ben & Jerry’s is a renowned ice cream company that has gone beyond simply providing delicious flavors. They have established a culture of corporate social responsibility, they use fair trade ingredients in their ice cream, encourage employee involvement, and support community causes.

Their business model is built on social good, showing that profit and social responsibility can go hand in hand.

In the early 1980s, Corporate Social Responsibility (CSR) was still on the rise, Ben Cohen dubbed the phrase: “Business has the responsibility to give back to its community”.


6. Let’s Talk Marketing: The Ethical Way

The term “ethical marketing” is often used interchangeably with “truthful marketing” or “trusted marketing.” But the truth is, ethical marketing isn’t just about being honest and open.

It’s about providing accurate information, protecting your customer’s privacy, and staying away from tactics that don’t reflect your values. Companies that practice ethical marketing build trust and loyalty.


Boeing is a prime example of accountability. Its 737 Max aircraft crashes teach a valuable lesson in business ethics.

In the wake of the tragic accidents involving its Boeing 737 MAX aircraft, the company found itself in the spotlight for its safety practices. The company’s willingness to take accountability, its dedication to improving safety protocols, and its close cooperation with aviation regulators all speak to the core principles of business ethics.

7. Counting Coins with Integrity: Ethical Financial Practices

The foundation of any successful business is sound financial management. This includes accurate accounting, sound budgeting, and avoiding financial mistakes. Companies that conduct their business with integrity build trust with their investors and other stakeholders.


Patagonia is a renowned outdoor clothing company that demonstrates the importance of taking stakeholders into account. Not only do they provide quality products, but they also prioritize environmental sustainability.

They have a program called “Worn Wear” that encourages their customers to buy second-hand clothing, which helps to reduce their environmental footprint.

Patagonia is a company that values the Earth, its customers, and its business.

8. Real-Life Inspiration: Exemplary Companies

Sometimes, seeing is believing. Salesforce, Starbucks, and many other companies are shining examples of ethical behavior. From protecting the environment to focusing on the well-being of their employees, these companies demonstrate that ethics and business success work together.


Salesforce is a world-renowned cloud computing company that has been recognized 14 times as an Ethisphere Honoree. It is currently the #1 CRM platform in the world.

The company is committed to diversity and inclusion and has made it a core part of its corporate culture. They have a Chief Equality Officer who works to ensure pay equality and promote diversity in leadership roles.

They also provide employees with resources to report any discrimination or harassment. This is an example of ethical behavior, as it creates an environment where everyone feels valued and respected.


Starbucks, a 14 times Ethisphere awardee, purchases 3% of global coffee beans and ensures that 99% of its beans are sustainably sourced. However, the program goes beyond that to support the communities where the beans are grown.

Bottom Line: The Power of Business Ethics

In an era where trust is everything, business ethics is at the core of any successful business. In this blog, we have explored the business ethics Examples that you would like to incorporate into your day-to-day business operations.

By prioritizing transparency, equal treatment, and corporate social responsibility, you can make a positive impact on your stakeholders and society at large.

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